Do You Know Where Your Brand Advocates Are Hiding?

Published last year in Business , Marketing - 0 Comments

Treat everyone with human decencyCommunity and social engagement are two terms that companies are always talking about these days. Along with that is the idea of your top fans, your promoters, or simply your brand advocates.

What amazes me is how many otherwise excellent companies really miss the opportunity when it comes to connecting with potential advocates for their company. It may not be the most successful, or the one with the most Twitter followers, it could be the one with a small following but that they are actually connected and engaged with them.

Another surprising opportunity that almost every organization misses is the possibility to connect with those that took the time to apply to their organization for a job. If a candidate is applying for a job in the right way, they have taken some time to research the company, maybe test out the product, and with many applications spent a considerable amount of time to complete it. I have heard many hiring managers speaking about the need to stand out with your application. Many companies ask you for videos, to find obscure answers on their website, or write detailed essays.

Businesses are connected these days and the candidate who you didn’t even have the courtesy to respond to, may be the one selecting the product you sell at the job they do get.

In any interaction a business takes part of, they should respect the person they are dealing with as a human and make the most of that opportunity.

It goes back to that topic that keep coming up everywhere these days, be a human. Amazing how often we need to repeat it, but it seems that behind keyboards many seem to forget it.

The Six Must Read Email Newsletters for Anyone in Tech

Published last year in Copywriting , Marketing , Tech - 0 Comments

2015 was the year of the curated email newsletter and they’re still going strong at the start of 2016. There are many great ones out there and here are 3 daily emails and 3 weekly emails that will keep you current on technology, startups, world events, and more.

Daily Emails:

Inside Daily Brief- started this year and is getting such excellent engagement that they are changing the business of from apps to email. Jason Calacanis, founder of wrote about the pivot in this article This newsletter covers the broadest range of items from tech, world events, and more.

Mattermark Daily- This newsletter curated by Nick Frost and the Mattermark team focusses on technology and entrepreneurship. They divide the newsletter into “From the Investors” and “From the Operators” so you are getting the perspective of both sides of the tech world.

theSkimm- I am not at all in the target demographic of this newsletter but I still look forward to it each morning. the Skimm gives an overview on what is happening in the world and some entertaining explanations of our political system and candidates. With all the motivation to avoid the news, the Skimm will keep you current on what is going on.

Weekly Newsletters:

SaaS Weekly by Hiten Shah – Each week Hiten collects some of the top articles relating to SaaS and startups. Each issues always seems to have a couple of articles that I hadn’t seen before.

Tech Caucus is a relatively new email curated by Ben Parr, there is a panel of technology experts that are identified as a group, but the individual quotes are not attributed to anyone so that they can speak more freely. Provides some great insight on what is really going on in the tech world.

Baremetrics Dispatch- is curated by Josh Pigford, the founder of Baremetrics, a Stripe analytics SaaS. Another great collection of articles on starting, building, and growing a company.

Starter Syndrome

Published a couple of years ago in Uncategorized - 0 Comments

Starting is the easy part, as what does it really take to start something in this day and age?

“Hey, I bought the domain name so now I’ve just started my latest and greatest website that will change the world. “

“I typed a few words into a document for the new book I am writing. “

“I just came up with this great new business idea—now I just need to research it some more.”

The research stage is the is the early stage of the condition. It’s quite simple to avoid actually producing by hiding behind research. The web searches. The amazing new ebook that is going to revolutionize everything. This is a dangerous trap as we live in a world with unlimited stack of information that just keeps on growing and growing. Not to say that there aren’t things to be researched but the trap is a risky one. While that is going on the technology and world is changing.

For one affected by “Starter Syndrome” interests and motivation start to drop and their mind starts to move into the next stage of this continuous loop. We abandon one idea without fully admitting to themselves that they are abandoning it; it stays in the back of our minds as we move onto the next huge thing.

We move into the later stages of “Starter Syndrome” where it is more of the same but this time with the added frustration over the hours wasted and the money spent with nothing to show. The afflicted now has the decision to make of whether he or she are ready to admit that we will never do it or to hold onto the dream.

Unfortunately, there is not simple cure for Starter Syndrome. The “Get Off Your Ass Pill” is unfortunately something that the government is keeping in trials. I can’t say I have found the solution but heading into 2014 this is my plan to overcome:

  1. Dump all the abandoned ideas and start with a clean slate. Yes, you may lose a domain name but there are plenty more out there.
  2. Identify the fears holding you back. You need to admit it before you can move forward.
  3. Identify the legitimate hurdles you may encounter before you start. Is technology an issue for you? Then figure out a platform that will allow you to overcome those challenges or make the solid plan and commitment to learn before getting stuck in the research loop.
  4. Don’t follow the herd and all the experts. You don’t need to get caught up in all the best practices and optimizations to start. Best to avoid most advice and save that for later.
  5. Keep it to one idea. Take the others and write them down somewhere so you won’t forget them when you are ready for your next project. But keep it simple and focused.

Unfortunately, this is a condition I have suffered from for too many years. This post is an example of my implementation of these steps. I have wanted to start several blogs but get stalled on all the fine points and advice. This site is a simple way for me to start sharing my ideas and overcome this disease once and for all.

Of course, I may just need to do a bit of research.

This post originally appeared on Medium