All posts in "Marketing"

Do You Know Where Your Brand Advocates Are Hiding?

Published 11 months ago in Business , Marketing - 0 Comments

Treat everyone with human decencyCommunity and social engagement are two terms that companies are always talking about these days. Along with that is the idea of your top fans, your promoters, or simply your brand advocates.

What amazes me is how many otherwise excellent companies really miss the opportunity when it comes to connecting with potential advocates for their company. It may not be the most successful, or the one with the most Twitter followers, it could be the one with a small following but that they are actually connected and engaged with them.

Another surprising opportunity that almost every organization misses is the possibility to connect with those that took the time to apply to their organization for a job. If a candidate is applying for a job in the right way, they have taken some time to research the company, maybe test out the product, and with many applications spent a considerable amount of time to complete it. I have heard many hiring managers speaking about the need to stand out with your application. Many companies ask you for videos, to find obscure answers on their website, or write detailed essays.

Businesses are connected these days and the candidate who you didn’t even have the courtesy to respond to, may be the one selecting the product you sell at the job they do get.

In any interaction a business takes part of, they should respect the person they are dealing with as a human and make the most of that opportunity.

It goes back to that topic that keep coming up everywhere these days, be a human. Amazing how often we need to repeat it, but it seems that behind keyboards many seem to forget it.

The Six Must Read Email Newsletters for Anyone in Tech

Published 11 months ago in Copywriting , Marketing , Tech - 0 Comments

2015 was the year of the curated email newsletter and they’re still going strong at the start of 2016. There are many great ones out there and here are 3 daily emails and 3 weekly emails that will keep you current on technology, startups, world events, and more.

Daily Emails:

Inside Daily Brief- http://newsletter.inside.com/ started this year and is getting such excellent engagement that they are changing the business of Inside.com from apps to email. Jason Calacanis, founder of Inside.com wrote about the pivot in this article http://calacanis.com/2016/02/14/knowing-when-and-how-to-pivot-or-why-didnt-news-apps-work/ This newsletter covers the broadest range of items from tech, world events, and more.

Mattermark Daily- https://mattermark.com/app/newsletter This newsletter curated by Nick Frost and the Mattermark team focusses on technology and entrepreneurship. They divide the newsletter into “From the Investors” and “From the Operators” so you are getting the perspective of both sides of the tech world.

theSkimm- http://www.theskimm.com/ I am not at all in the target demographic of this newsletter but I still look forward to it each morning. the Skimm gives an overview on what is happening in the world and some entertaining explanations of our political system and candidates. With all the motivation to avoid the news, the Skimm will keep you current on what is going on.

Weekly Newsletters:

SaaS Weekly by Hiten Shah – http://hiten.com/ Each week Hiten collects some of the top articles relating to SaaS and startups. Each issues always seems to have a couple of articles that I hadn’t seen before.

Tech Caucus http://tinyletter.com/techcaucus is a relatively new email curated by Ben Parr, there is a panel of technology experts that are identified as a group, but the individual quotes are not attributed to anyone so that they can speak more freely. Provides some great insight on what is really going on in the tech world.

Baremetrics Dispatch- http://dispatch.baremetrics.com/ is curated by Josh Pigford, the founder of Baremetrics, a Stripe analytics SaaS. Another great collection of articles on starting, building, and growing a company.